Jeannie Lawler is a reinvention strategist, mentor, and creator of Rebrand the Woman™ and Rebrand the Artist™—two transformative pathways designed to help women and hair artists step boldly into their next evolution.

With over 30 years in the beauty industry, Jeannie built a global luxury clientele from Chicago to Los Angeles to the Cayman Islands. Her work blends identity, energy, business strategy, and feminine reinvention into a coaching experience that creates real, lasting breakthroughs.

Whether she’s guiding a woman out of burnout and back into her power, or mentoring a stylist into six-figure mastery, Jeannie’s approach is direct, intuitive, and rooted in decades of lived experience.

Her mission is simple: to help you rewrite your story, rise into your next chapter, and become the woman—or the artist—you were meant to be.